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Uber Taxi has launched a new “Go your way, Live your way” campaign to inspire Hongkongers to live their life to the fullest as Uber Taxi gives them more control over their daily commute. To amplify the impact of their campaign, they owned two Tram Shelter – Flagship Dominations and a fleet of Iconic Tramcars in major CBD areas of Hong Kong.
Situated across from Sogo Department Store, the Paterson Street Tram Shelter – Flagship Domination is located in Causeway Bay, one of the “Uber Taxi zones” designated by Uber to place a higher concentration of static ads. White chevron stripes seen on Uber Taxis are transferred onto contrasting black backdrops, allowing the brand to be easily visible from a distance and letting consumers know Uber Taxi is always there to help. The other Flagship Domination, located in Admiralty, helps raise attention to the brand among white-collar office employees and high-end fashion shoppers on both sides of Queensway.
Working in conjunction with the Flagship Dominations, Iconic Tramcars bearing white chevron stripes ran along the Tramway route that was surrounded by Grade A office towers, major shopping districts and residential areas.
Uber chose to launch this campaign as the city opens up, as a statement that Uber and Hongkongers are now ready to reclaim joy and control over their daily lives, starting with seamless traveling around town.